Cadillac pulled back the curtain on its inaugural F1 livery, showcasing an "unmistakably American" design during the Super Bowl and in Times Square. The new General Motors team revealed a bold, dual-color scheme, primarily black on the right side and white on the left. CEO Dan Towriss declared every detail intentional, aiming to respect F1 heritage while injecting a modern, American identity into the sport. This highly public debut signals Cadillac’s intent to connect with US fans far beyond traditional F1 circles.

The car prominently features logos for TWG AI, the artificial intelligence arm of TWG Global, which also owns the IndyCar team Andretti. This connection highlights the origins of the F1 entry, which began as Andretti before securing GM's powerful backing. While the split livery design isn't entirely new—recalling British American Racing’s 1999 debut—Cadillac's modern interpretation sets a clear statement. With initial shakedowns and pre-season tests already completed, the American challenger is gearing up for its full-scale F1 assault in 2026, aiming to make an immediate impact on the global stage.

Read the full story at RaceFans/Cadillac
FILED UNDER
HAAS F1BEARMANOCONBAHRAIN GPAMERICANSTRATEGY