Aston Martin just landed Woody Johnson — owner of the New York Jets — as an investor, the third American sports franchise crossover deal in a week and fresh proof that F1's valuation gap is closing fast. Aston's Jefferson Slack and McLaren's Zak Brown have been saying it for months: F1 teams trade at six to seven times revenue while NBA and NFL franchises command 12x or more, despite Formula 1 having only 11 slots, no promotion risk, and a global footprint that dwarfs most US leagues. The Lakers just flipped from $10 billion to $12.5 billion in ten months. Flavio Briatore sold Benetton for $80 million; today's teams are penciled in at $4 billion and climbing toward $10 billion within four years. Private equity is circling — Apollo hit the Yankees, Dorilton runs Williams — and recent transactions put Mercedes at $6 billion, McLaren at $4.1 billion. The American money sees what the paddock's been saying: eleven franchises, zero relegation, underpriced. Cadillac's grid slot in 2026 just got a lot more interesting.
Read the full story at The RaceARE F1 TEAMS STILL UNDERVALUED COMPARED TO US FRANCHISES?
Aston Martin just landed Woody Johnson — owner of the New York Jets — as an investor, the third American sports franchise crossover deal in a week and fresh proof that F1's valuation gap is closing fast. Aston's Jefferson Slack and McLaren's Zak Brown have been saying it for months: F1 teams trade at six to seven times revenue while NBA and NFL franchises command 12x or more, despite Formula 1 having only 11 slots, no promotion risk, and a global footprint that dwarfs most US leagues. The Lakers just flipped from $10 billion to $12.5 billion in ten months. Flavio Briatore sold Benetton for $80 million; today's teams are penciled in at $4 billion and climbing toward $10 billion within four years. Private equity is circling — Apollo hit the Yankees, Dorilton runs Williams — and recent transactions put Mercedes at $6 billion, McLaren at $4.1 billion. The American money sees what the paddock's been saying: eleven franchises, zero relegation, underpriced. Cadillac's grid slot in 2026 just got a lot more interesting.
