Aston Martin dropped a luxury stationery line with British brand Smythson, and the prices are wild. A birthday card runs £14. A laptop case costs £595. The centerpiece is the £295 "Soho Circuit Journal" — a calendar-tracking notebook with team content and space to log every race. Smythson calls it "the ultimate trackside companion." The rest of the range includes passport sleeves, keyrings, washbags, and card holders, all stamped with the Aston Martin F1 logo and priced well north of what you'd pay for the same item without the badge. The partnership was announced in Monaco back in May but only went live this month. Both brands leaned into the heritage angle — "two of Britain's most iconic luxury brands," per Smythson. It's aimed at the overlap between luxury shoppers and F1 fans, a Venn diagram that apparently includes people willing to drop three hundred quid on a notebook. For context, that's more than a weekend general admission ticket at most circuits.
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