ASTON MARTIN JOINS THE PADEL COURT WITH NEW COLLABORATION

Aston Martin is diving into racket sports with a new Padeltek partnership, launching ahead of the US Grand Prix in Austin. The first collection drops three padel rackets and matching bags—a team edition and a drivers edition for fans picking sides between Alonso and Stroll. Sleek Aston Martin styling meets Padeltek's performance-first engineering.

The bigger play comes in 2027 when the partnership expands into pickleball, the fast-growing American backyard obsession. Aston Martin claims it's the first F1 team to partner with a padel and pickleball brand, banking on the overlap: speed, reflexes, precision. An exclusive fan event Thursday at Padel Society in Austin will celebrate the launch. Whether this is genuine brand extension or just another merch play in F1's booming American market, the answer lies in how quickly these rackets show up in Alonso and Stroll's hands between sessions.