Audi's F1 presence ramps up with a 14-city UK tour for its show car, spearheaded by naming partner Revolut. The tour, which kicked off in London on June 9, brings the car directly to fans, bypassing the steep ticket and travel costs that often keep them from trackside action. This initiative capitalizes on new research revealing nearly half of UK adults follow the sport, many waking early for international races, yet face significant barriers to attending live events.
Fans can get up close with the car, engage in interactive games, and score merchandise. Revolut customers gain entry into a draw for 2026 British Grand Prix tickets, including a chance at the "Ultimate Silverstone Experience." This VIP package offers a driver meet-and-greet, motorhome lunch, and pit stop practice. It’s a shrewd play to build early hype and cultivate a passionate fanbase for Audi's highly anticipated 2026 F1 debut, demonstrating a clear commitment to fan engagement ahead of their Silverstone arrival.
Read the full story at The Race
