Cadillac will unveil its 2026 Formula 1 livery during an advertising spot at the 2026 Super Bowl on February 8th. This strategic move places the American manufacturer’s F1 debut squarely in front of one of the nation's biggest annual audiences, which exceeded 127 million viewers last year. The reveal comes between the first closed-door test at Barcelona and the second official test in Bahrain. Cadillac F1 CEO Dan Towriss emphasized the choice reflects the team's "bold, innovative and distinctly ours" American heritage.
While using the Super Bowl for motorsport launches isn't new — Nissan notoriously launched its ill-fated GT-R LM Nismo WEC car there in 2015 — Cadillac is clearly aiming for maximum impact. This high-profile, made-for-America reveal sets a massive stage for Cadillac as they prepare to join the grid, further cementing the US presence in F1 even before their car hits the track.
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