Christian Horner knows exactly what Netflix did to him. Drive to Survive needed a villain, and the Red Bull boss fit the bill. Pitted against Toto Wolff and Zak Brown through strategic edits and manufactured feuds, Horner became the paddock's most polarizing figure. He doesn't care. The docuseries injected billions into F1, sending team valuations "stratospheric" compared to the pre-DTS era. Red Bull went from successful racing outfit to global commercial powerhouse. That kind of money buys tolerance for a villain edit. Horner told 60 Minutes Australia he's entirely comfortable with the blowback, noting that modern F1's tribal fanbase was the predictable consequence of explosive growth. Whether fans see him as a mastermind who delivered 14 championships or a toxic antagonist, the 52-year-old accepts it as the cost of operating at the sport's pinnacle. As Liberty Media negotiates its next broadcast deals, Horner's calculus—ratings drama equals revenue growth—remains the paddock's unspoken playbook.
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