McLaren is bringing a free Formula 1 showrun to Athens on October 3, the first stop in a new global fan event series with partner Allwyn. The event outside the Olympic Athletic Center will feature the team's 2025 constructors' championship-winning car and Ayrton Senna's MP4/6, with two-time world champion Mika Häkkinen behind the wheel. Other former drivers and personalities will attend, though McLaren hasn't confirmed names yet.
The free event—no ticket required—includes a fan zone and displays of modern and historic McLaren machinery. Allwyn Hellas expects thousands to turn out for what it's calling one of Greece's largest motorsport fan experiences. McLaren's chief marketing officer framed it as part of the team's push to reach fans who can't afford or access Grand Prix weekends. More details on appearances and activities drop on social media closer to October. For a team fresh off a constructors' title, it's smart brand-building in a market F1 has largely ignored.
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