GUCCI JOINS ALPINE AS TITLE PARTNER FROM 2027

Gucci will become Alpine's title partner from the 2027 season, rebranding the team as the Gucci Racing Alpine Formula One Team. This groundbreaking partnership marks the first time a luxury fashion house has taken a title sponsor role in Formula 1. The team's current blue and pink livery will be replaced with new Gucci colors, signaling a complete visual overhaul.

Gucci is also launching "Gucci Racing," a new experiential platform merging luxury and sport, built on values of performance and precision. Alpine’s Executive Advisor Flavio Briatore expressed pride in the global potential of the collaboration, noting the team’s history of embracing different approaches. Gucci CEO Francesca Bellettini highlighted F1's unique convergence of culture, performance, and global reach. This announcement comes as Alpine enjoys a strong 2026 season, climbing to fifth in the Constructors' Championship after a challenging 2025. This move clearly shows F1's expanding commercial appeal and Alpine's ambition to stand out, both on and off the track, ahead of a potentially strong future.