GUCCI BECOMES TITLE PARTNER OF ALPINE F1 TEAM FOR 2027

Gucci will become the title partner for the Alpine F1 team in the 2027 season, rebranding the Enstone outfit as Gucci Racing Alpine. This deal replaces current sponsor BWT, bringing a significant visual shift as Alpine adopts Gucci colors for its livery, moving away from the familiar blue and pink.

The partnership makes Gucci the first luxury fashion brand to serve as a Formula 1 title partner. Gucci plans to launch "Gucci Racing," a new platform blending luxury with sport, focused on performance and precision. This agreement signals a growing trend, following McLaren's recent title partnership with Mastercard for 2026. Expect more F1 teams to secure high-profile brand integrations as the sport's global appeal continues its ascent.