Formula 1 and PepsiCo launched Match the Grid, a memory-based matching game that sends one winner and a guest to any 2027 Grand Prix with flights, accommodation, and grandstand seats included. The contest is open now through the official F1 channels, with the prize package letting the winner pick their race—Miami, Austin, Vegas, or any other stop on next year's calendar.
It's a straightforward play: match the grid correctly, enter the draw, and hope your name gets pulled. The timing puts the winner at a 2027 race during what's shaping up as a wide-open season after the regulation reset. PepsiCo's backing suggests this won't be the last fan activation tied to the sport's push into the North American market, where three races and growing viewership have made contests like this standard operating procedure for sponsors chasing eyeballs.
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