Hard Rock is taking over as title sponsor of the Miami Grand Prix starting in 2027, replacing Crypto.com in a deal that ties one of Florida's signature brands to one of F1's three American races. The partnership isn't new—Hard Rock has held naming rights to the Dolphins stadium since 2016 and already sponsors the Beach Club hospitality zone wrapping Turns 11-13. What's changing is scale: full event branding, revamped fan areas, and deeper integration of the live-entertainment model that brought Nelly and Marshmello trackside in 2026. Hard Rock International, owned by the Seminole Tribe of Florida since 2007, runs 300-plus restaurants and 80-plus hotels worldwide. Miami's locked in through 2041, and with a homegrown sponsor now fronting the marquee, the race sheds the crypto-era sheen for something closer to home-field advantage. Expect the 2027 edition to feel less like a marketing experiment and more like a South Florida institution.
Read the full story at The RaceMIAMI GP CHANGES TITLE SPONSOR
Hard Rock is taking over as title sponsor of the Miami Grand Prix starting in 2027, replacing Crypto.com in a deal that ties one of Florida's signature brands to one of F1's three American races. The partnership isn't new—Hard Rock has held naming rights to the Dolphins stadium since 2016 and already sponsors the Beach Club hospitality zone wrapping Turns 11-13. What's changing is scale: full event branding, revamped fan areas, and deeper integration of the live-entertainment model that brought Nelly and Marshmello trackside in 2026. Hard Rock International, owned by the Seminole Tribe of Florida since 2007, runs 300-plus restaurants and 80-plus hotels worldwide. Miami's locked in through 2041, and with a homegrown sponsor now fronting the marquee, the race sheds the crypto-era sheen for something closer to home-field advantage. Expect the 2027 edition to feel less like a marketing experiment and more like a South Florida institution.
