Antonio Cacorino doesn't want to hear your Drive to Survive sequel pitch. The APEX CEO — whose investment firm backs Alpine and counts Norris, Sainz, and Bottas among its athlete investors — told The Race and Axios that sports chasing F1's documentary playbook are missing the point. F1's explosion wasn't just Netflix. It was timing: Season 2 dropped when COVID locked everyone inside. It was luck: factors clicking together at the right moment. Now every league from golf to cycling has a paddock series, and the market is saturated. "There's too much content," Cacorino said. Other sports should focus on their own strengths, not obsess over replicating a formula that worked once under specific conditions. As for F1's future? Cacorino sees no structural threats. The sport has crossed into "too big to fail" territory, a global brand magnet with a locked-in fanbase. The real risk is everyone else wasting resources trying to become it.
Read the full story at The Race
