Aston Martin has brought in New York Jets owner Robert Wood Johnson as a minority stakeholder and vice chairman, explicitly tasked with cracking the US market. Johnson—a Johnson & Johnson heir who also owns a piece of Crystal Palace and served as Trump's UK ambassador—won't touch day-to-day operations, but his mandate is clear: grow the American fanbase and unlock commercial opportunities Stateside. Lawrence Stroll pitched the move as strategic reinforcement for the team's "next phase," leaning on Johnson's NFL network and brand-building chops. It's a calculated play in a series where three US races now anchor the calendar and Liberty Media has spent a decade courting American eyeballs. Aston runs mid-pack and hasn't cracked a podium since early 2024, but Johnson's arrival signals the team sees revenue growth—not just lap time—as the path forward. Whether that translates to performance in 2027 remains the open question.
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