ALL THE WAYS $150MILLION GUCCI DEAL CHANGES ALPINE'S F1 FUTURE

Alpine is set to become the "Gucci Racing Alpine F1 Team" starting in 2027, thanks to a groundbreaking $150 million+ title sponsorship deal with the luxury fashion brand. This marks F1's first title partnership with a luxury brand, ushering in a new era for the Enstone squad. The familiar pink BWT livery will be replaced by Gucci's iconic black and gold colors, with a hint of Alpine blue.

Gucci's involvement extends beyond branding, as its artistic director Demna will design all team wear, including performance gear for mechanics and driver overalls. Executive Director Flavio Briatore welcomed the financial boost but emphasized the team still needs "half a second" of pace and "better quality people." Alpine is pursuing a major car upgrade for Barcelona and actively seeking experienced senior personnel. This significant partnership reinforces Alpine's long-term commitment to F1, squashing previous exit rumors and setting a course for a renewed push up the grid.