Williams plants its fan zone in central Madrid for the first time September 7-13, with Carlos Sainz headlining appearances during the week of F1's debut in the Spanish capital. The free activation at Plaza del Callao features the FW48 show car, Madrid-exclusive merch, and simulators running the new circuit before the field takes its first lap. Team principal James Vowles and reserve driver Luke Browning join Sainz for appearances, timing TBD. Williams is leaning into its Spanish history: helmets from Sainz, Marc Gené, and Pastor Maldonado on display alongside trophies from wins at Barcelona and Jerez spanning the Prost and Villeneuve eras. The fan zone model—now in its fifth season—has drawn nearly half a million visitors worldwide. For Madrid, it's both a victory lap for Sainz in his home city and a bet that street-level access hooks the fans who'll never see the paddock.
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