Zara dropped its first Ayrton Senna collection, and the retailer skipped the race suit for the Brazilian's off-track look. The line mines his 1990s style—denim, oversized shades, that iconic briefcase-and-plane photo now screen-printed on tees. Pricing spans £22.99 caps to a £119 jumpsuit in the UK, with US pieces running $39.90 to $169.
Senna Brands, led by his niece Bianca, positions it as taking "Ayrton's mindset from the track to the streets." The merchandising machine has hit stride: revenue up eightfold over six years, 65-plus licensing partners across 70 countries. TAG Heuer, McLaren and Ducati already carry the name.
The collection launched in five markets with product counts varying by region. It's a straightforward play—streetwear leveraging motorsport mythology—and more than three decades past his final title, Senna's image still moves product.
Read the full story at Motorsport.com
