F1 teams are significantly undervalued, despite their booming billion-dollar valuations. Aston Martin's commercial head, Jeff Slack, argues F1 franchises currently trade at a 6-7x revenue multiple, half that of an NBA team. He highlights their scarcity – only 11 teams – coupled with a global footprint, long-term contracts, and the sport's rapid expansion. Aston Martin itself saw a 20x jump in revenues since 2021, climbing to third in commercial earnings, largely benefiting from F1's surging popularity.

Slack credits the sport's pivot to the American market as the key to unlocking commercial power, transforming it from a European-focused play to a truly global enterprise tapping into the world's biggest economy. This shift has redefined F1's financial ceiling, with future growth targeting Asian markets and partnerships with major US consumer brands to attract new fans. The current valuations barely scratch the surface of F1's true commercial potential.

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